Approach. How could mine be any different from the thousands of other graphic designers out there? Well, it's not, but it’s definitely in the minority.

Too often designers, in their quest to be artistic forget the goal of a project—to communicate their client’s message. My priority for every project is to solve the “sender + message + receiver ” equation first. Its visual presentation develops naturally as the process progresses.

The keys to solving a communication problem are letting go of preconceptions, doing the research, listening to the client and asking questions like:

• What is the audience’s personality?
• How does the information affect them?
• What is the client’s primary goal?

In addition, what separates me from the rest is my ability to take large and/or complex bodies of information and make them understandable.

Overwhelming, complicated and confusing information is a major hurdle for anyone trying to explain their ideas, reasoning, benefits or cautions to an already overtaxed audience.

I have experience in designing everything from identities, to retail display advertising and annual reports to web sites, but I believe my work is defined by my approach rather than the medium. I focus on being a communicator rather than an arm-twister.

Therefore, companies and organizations that need to educate or inform will benefit greatly from my information and communication design services.

Whether you are a bioscientist trying to explain the details of your research, a not-for-profit publicizing the nature of your efforts or a business with a specialized product or service, I can help you effectively communicate to your audience through the development of:

• brochures
• web sites
• instructional forms
• guide books
• wayfinding systems
• diagrams
• logos and identities

Contact me to find out how I can help you reach your audience.

< back